In 1956, at the age of seventeen, Rocco left his native homeland of Italy and sailed across the Atlantic to New York. He found a job as a dishwasher for the bakers in Zema Bakery. With the passing of time, Rocco learned the ins and outs of the trade. It was his desire to succeed and his impeccable work ethic that eventually earned him the head baker's position.

In 1974, Rocco was given the opportunity to purchase the business. Rocco’s Pastry Shop was born, and it's been serving the community of Greenwhich Village for 31 years. It's still family owned and operated, using the same recipes from the good old days and the same desire to satisfy our clientele.